Exposing the pharmaceutical industry!
READ MAIN PAGE  |  RSS Feed  |  RSS Comments  |  Log in  |  
search :

Aspartame  |   Big Brother  |   Debt  |   GMO  |   Goji  |   ID Theft  |   Jobs  |   Malpractice  |   Noni  |   RFID  |   Security  |   Splenda  |   Thimerosal  |   Warming  |   Xango

Google
 


Corporate crisis? Go on the attack!
May 6, 2007

Source: Reuters
Dezenhall and Weber argue that pharmaceutical giant Johnson and Johnson’s Research success in defusing a poisoning scandal in 1982 has duped the public relations industry into thinking there is only one way to deal with a crisis: empathize with the public and turn a bad situation into a good outcome for the company. In September 1982, seven people died after taking Tylenol pain relievers tainted with cyanide. Johnson and Johnson swung into action, recalling and destroying 31 million Tylenol capsules at a cost of $100 million.

The blurring of the lines between news and entertainment and the rise of the Internet is making aggressive responses to corporate crises more important than ever, Dezenhall and Weber write. Businesses will have to function like modern politicians: communications targeted at sympathetic audiences and pre-emptive attacks on opponents who will seek to undermine companies are the new rules of the game.


Leave your own comment








You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>




 World Wide Warning Pharma





Aspartame  |   Big Brother  |   Debt  |   GMO  |   Goji  |   ID Theft  |   Jobs  |   Malpractice  |   Noni  |   RFID  |   Security  |   Splenda  |   Thimerosal  |   Warming  |   Xango